• Focal Points
  • Visual weight
  • White space
    • Use space to separate content
    • Be consistent!
    • Even spacing for frames
    • Spacing systems
    • Spacing units for different levels of relatedness (friendships!)
    • When laying out items in a grid, use equal space between columns and rows
  • Grid
  • Breaking the frame
  • Leading lines
  • balance and gravity
  • The difficulty of centered / symmetrical layouts